GLAMCON 2026

What: GLAMCON 2026 — The Global Beauty & Wellness Experience
Where: Westgate Las Vegas Resort & Casino
3000 Paradise Road
Las Vegas, NV 89109
United States

When: Friday, August 28, 2026 & Saturday, August 29, 2026

Why GLAMCON

GLAMCON 2026 is where beauty, culture, and commerce collide. More than an expo, it’s a live marketplace where brands launch, creators amplify, and consumers shop in real time. From viral moments to retail-ready experiences, this is where trends don’t just appear—they take off.

Built for the speed of today’s beauty industry, GLAMCON connects brands directly with high-intent buyers, influencers, and decision-makers. Every interaction is designed to drive discovery, content, and conversion—turning attention into immediate opportunity.

Whether you're attending or exhibiting, GLAMCON is engineered for impact: immersive activations, live masterclasses, exclusive product drops, and direct access to the people shaping what’s next. This is where beauty becomes influence—and influence becomes revenue.

 

What’s Happening at GLAMCON 2026

1. Brand Experience Floor (250+ Brands)

  • Immersive booths with skincare, makeup, hair, wellness
  • Live product demos + hands-on testing
  • Foundation matching, consultations, mini services
  • Games, giveaways, and full-size product drops
  •  At top expos, attendees interact directly with brands, sample products, and win prizes on-site

2. Exclusive Product Drops & Shopping

  • First access to new launches
  • Limited-edition, event-only collections
  • Real-time purchasing directly from brands
  • Flash deals + expo-only pricing

3. Live Masterclasses & Beauty Bootcamps

  • Celebrity makeup artist sessions
  • Hair, skin, and glam transformation demos
  • Creator-led tutorials (filming, editing, going viral)
    👉 Major events feature expert-led masterclasses teaching pro techniques and insider strategies

4. Influencer & Celebrity Appearances

  • Meet & greets
  • Fireside chats + panels
  • Live content creation happening on the floor
    👉 Beauty expos are built around influencer interaction and real-time content amplification

5. Content Creation Zones

  • TikTok / Reels filming stations
  • Branded photo ops + viral backdrops
  • On-site editing + posting moments
  • Creator lounges

6. Swag Bags + Giveaways

  • Premium curated beauty bags
  • Full-size product giveaways
  • Surprise drops throughout the day
    👉 Top events give thousands in product value and constant giveaways to drive excitement

7. Immersive Brand Activations

  • Interactive installations
  • Gamified booths (spin-to-win, challenges, etc.)
  • Sensory experiences (touch, scent, visuals)
    👉 Expo floors are designed like “beauty amusement parks” with games and interactive experiences

8. Creator + Industry Panels

  • “How to build a beauty brand”
  • “Going viral to retail”
  • Founder stories + scaling strategies
  • Monetization + influence discussions

10. Live Entertainment + Energy

  • DJ sets + music
  • Pop-up performances
  • High-energy show atmosphere
    👉 Events include live DJs, food, and entertainment to keep energy high all day

11. The GLAM Experience

  • Makeovers + glam stations
  • Hair styling + touch-ups
  • Beauty transformations in real time

12. The “Discovery Moment”

  • Emerging brands + new trends
  • Viral products before they blow up
  • Direct access to founders and creators